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They say that a picture is worth a thousand words.
Fotointervista is exactly what it sounds like: an interview to be answered with photographs to get to know photographers and their personal world.
This is a series of photographic interviews carried out in partnership with JSR, a creative agency that represents some of the finest photographers, illustrators and motion artists around.
Over fifteen fast-paced, exciting years of hard won improvement and innovation, JSR Agency has grown into a creative management agency that represents some of the finest artists in the industry.
JSR was founded in 2006 and today represents over 50 artists. Thanks to a team of 15 people in their London office JSR has adapted to become a modern creative agency for the needs of a new world of communication.
Let’s start our photographic journey with Edmund Fraser.

Photographer and director Edmund Fraser is at the forefront of innovative image-making. He tests the boundaries and possibilities of content across stills, motion and interactive mediums.
He endeavours to make each project different from the last utilising both traditional and innovative techniques – from large format film to 3D scanning rigs and augmented reality. He combines this unique technical vision with an energetic photographic approach to his subjects that combines to create impactful and original work.
His work has been commissioned by the likes of Nike, Selfridges, GQ, Puma, Adidas, Nowness, Sony, Vice, LVMH Moët Hennessy, iD Magazine, Google.
Your first photo
The photo you are most attached to
A photo that you consider your business card
Your muse
A still life
Your most recent photo
Your favorite photo of your favorite photographer
