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THEY New York is the brand founded in New York by siblings Jack and Angela from a family of Taiwanese shoe manufacturers who, deciding to carry on the family legacy in an innovative way, launched the Sole Tote Bag, a revolutionary bag that uses a sneaker sole as a base to stand on its own.
Specialised on shoes, Jack and Angela have decided to continue their tradition by renewing, in a very particular way, the concept of the bag which usually, once put down, collapses losing its original shape.
“As a brand that centers around sneakers, we didn’t want to just release a bag for the sake of adding a new product category. Instead, we believe that the creation of each product should have a story behind it and stay true to the cores values of the brand. ‘Good design‘ is a concept defined by industrial designer Dieter Rams’s principles: It makes a product useful and understandable, is innovative, aesthetic, unobtrusive, honest, long-lasting, thorough to the last detail, environmentally friendly, and involves as little design as possible. For our THEY Tote Bag, we were inspired by these principles to create a product that looks beautiful, meticulously crafted, and is designed to delight anyone who encounters it. The project itself was cheekily nicknamed “A One Night Stand” as it is the fruition of what a bag would look like after a one night stand with our signature sneaker.”
Sole Tote Bag is available in two models, two sizes and is made of fine microfiber leather. Uses recycled soles from iconic Circle Low and Two-Tone sneakers.
Find out more about THEY New York and Sole Tote Bag.
